Sunbelt® Outdoors Continuity/Catalog Promotion
Sunbelt Granola and Fruit Bar Products

Promotion History:
A Consumer on-pack mini-catalog program features "outdoor-related" premiums that tie into McKee’s Sunbelt brand of granola and fruit bar products. Other offers included an Outdoors related sweepstakes which had over 250,000 entries.

Why Successful?
Items offered are nationally known brands, such as Vivitar®, Timberline, Precise and Wenzel® to assure quality and customer recognition.
Quality products at value pricing.

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