Sunbelt® Outdoors Continuity/Catalog Promotion

| Promotion History: A Consumer on-pack mini-catalog program features "outdoor-related" premiums that tie into McKees Sunbelt brand of granola and fruit bar products. Other offers included an Outdoors related sweepstakes which had over 250,000 entries. |
Why Successful? |
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| Items offered are nationally known brands, such as Vivitar®, Timberline, Precise and Wenzel® to assure quality and customer recognition. | |
| Quality products at value pricing. |
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