| Promotion Story: Two of McKee Foods’ most popular on-pack offers have been the series of Custom Collectible Hot Wheels Sets. Series I, offered in 1995, redeemed over 240,000 units and was the Winner of an IMRA Gold Key Award for Best Consumer Offer. It was also listed in Promo™ Magazine's list of "The Top 10 Premium Promotions of the Past Ten Years". Series II, which is currently offered on select packages of Little Debbie products, has been very well received by consumers and Hot Wheels Collectors and is redeeming similarly. |
Why Successful? |
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The worldwide appeal of Hot Wheels and Mattel® Brands. |
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Mattel’s total "wheels" sales exceed $600 million annually. |
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Since 1968, Mattel has produced over 1 billion cars, more than Detroit’s big three automakers combined. |
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The average boy in the US, ages 3-12, owns 24 Hot Wheels cars. |
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Mattel estimates a current collector base of over 50,000 adult collectors that each own between 100 and 25,000 cars. |