| Promotion History: Consumer on-pack offers designed to increase sales and encourage trial of Coronet brand paper products. The original Coronet Hot Wheels offer that sold over 80,000 units received attention in the Collector Market. The Barbie Figurine offer appealed to Barbie doll collectors and offered a lower price alternative. Coronet Hot Wheels Series II will be offered to consumers this Fall. |
Why Successful? |
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Eye catching advertisements on the front of Coronet products attracted consumer’s attention. Low price and number of UPC’s required made it easy for consumers to purchase. |
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Hot Wheels is the #1 die-cast brand name in the world. |
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A leading toy brand since 1968, Mattel has produced over 1 billion cars. |
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