| Promotion History: One of Little Debbie’s most successful on-pack consumer offers was the Berenstain Bears' book offer redeeming over 350,000 units. Random House reports that this is one of their most successful mail-in offers as well. Other offers included the Children’s Classics hardcover series of books including The Secret Garden, Black Beauty, and Little Women. |
Why Successful? |
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Wholesome, educational appeal of The Berenstain Bears' characters. |
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Berenstain Book size was not readily available at retail, giving it unique appeal. |
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Classic Book series was beautifully presented at good prices. |
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