| Promotion History: Offered to consumers on select packages of Little Debbie Snack Cakes, this Figurine Collection highlights the popular series of Little Debbie® Barbie® Dolls, in a 4" tall version. Each figurine represents the costume design of the full size Little Debbie Barbie and comes uniquely packed in a 3 doll gift set. Introduced in the fall of 1997, the Figurine Set gave consumers a preview of the Little Debbie Barbie Series III which was introduced in January 1998. |
Why Successful? |
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Extension of the Little Debbie Barbie Doll Series promotion. |
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Each year since 1991, a major fast food chain has offered Barbie figurines as meal pack premiums. |
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According to a leading doll collector magazine, doll collecting is second only to stamp collecting as the most popular collecting hobby in America. |