Fashion Department Store Chain
| Promotion History: Offered as a premium with purchase, in-store event, to help drive Fall Sales, these two custom *Special Occasion Barbie dolls were available in over 100 retail department stores in 1996 and 1997. Consumers who purchased $50.00 worth of merchandise could buy the doll for $35.00. |
Why Successful? |
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Series II received national attention when a live Barbie model, dressed in a matching outfit, appeared on a National Morning Talk Show, promoting the doll. |
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Each doll was designed in a custom outfit that was not available as a regular retail purchase. |
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Series I resells in Collector Markets for as much as $85.00. |
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The adult Barbie collector business generates more than $2 million a year. |
* The dress designs for the two dolls were contest winners at the
University School of Design, submitted by Darlene Campbell Bunch.